About me

I have over a decade of experience in social media and content strategy, specializing in travel, lifestyle, and innovative products. I’ve worked with companies of all sizes from the worldwide-known TripAdvisor, the established brands Art.com and Hotwire.com, and new, cutting edge startups like Haus and Hello. And I got here by taking the creative skills I learned as a photo producer for WIRED Magazine and applying it to what was then a new way to connect with people: social media. In each, there's a common theme in the work that I do: life enrichment and improvement. 

I'm passionate about the idea of taking a concept and applying it to the ways in which we learn more about ourselves and our world. It's the things that make us happy and fulfilled and appeal to our aspirations that drive my work, which you can see across this site.

By taking these principles and applying it strategically, you can dramatically increase your following and engagement across social media, reaching new customers and keeping them excited about your brand over the long run.

Outside of work, I apply these same passions to life, seeing the world, and experiencing new people and cultures. By understanding what connects all of us in the real world, we understand what can connect us in every other way, right? And I love music, spending my time outside of the office as a local DJ in San Francisco.

It’s the life I live and the experiences I have that let me be the creator I am.